WOKC Announces New CEO

Dr. Alisa Rich

Dallas/Ft. Worth, Texas, Feb. 11, 2019
Wipe Out Kids’ Cancer (WOKC) is pleased to announce the appointment of Dr. Alisa Rich as its new Chief Executive Officer. Dr. Rich has served on WOKC’s Board of Directors for over eight years and brings with her vast institutional knowledge and history.
“It is an honor to lead this great organization in its mission to raise awareness and fund pediatric cancer research, which has been underrecognized and underfunded far too long,” said Dr. Rich. “Wipe Out Kids’ Cancer can change this paradigm. We are resolute in our mission to engage all avenues in eradicating childhood cancer, and stand united with other organizations that similarly advocate for children and families fighting this dreaded disease.”
Dr. Rich is a research scientist internationally known for her expertise in chemicals and their adverse effect on human health. She was selected as a member of the World Health Organization (WHO) Chemical Risk Assessment Network, tasked with developing guidance documents in human health risk assessment. She has published numerous articles on the deleterious effect of chemicals to humans, and the alteration of normal molecular and metabolic pathways.
She recently completed advanced training in Functional and Translational Genomics of Blood Disorders, directed by Dr. Betty Pace (Pediatric Hematologist/Oncologist, Augusta University Medical Center), and funded by the National Institute of Health (NIH). She was mentored by Dr. Robert (Rob) W. Williams, (Professor and Chair, Genetics, Genomics and Informatics, at University of Tennessee Health Science Center), and worked with Dr. David Threadgill (Director of the Whole Systems Genomics Initiative at Texas A&M University) in developing a new mouse model for chemical risk assessment.
Dr. Rich has served as Assistant Professor at UNT Health Science Center at Fort Worth with joint appointments at the School of Public Health and Graduate School of Biomedical Sciences, where she taught toxicology, and human health risk assessment.
“Dr. Rich is extremely well equipped, educated and passionate to continue strengthening the impact of Wipe Out Kids’ Cancer,” said Cindy Brinker Simmons, Founder of WOKC. “An inspirational leader, her vision, integrity and boldness will further propel WOKC’s mission to relentlessly pursue finding a cure for pediatric cancer while providing hope to our courageous young warriors in their battle.”
In the State of the Union Address this week, our President confirmed the need for funding more extensive pediatric cancer research and pledged $500 million to the cause.
About Wipe Out Kids’ Cancer
WOKC is a Texas-based pediatric cancer nonprofit organization founded in 1980 and dedicated to raising awareness and funding for research nationwide. WOKC has funded more than $10 million towards research in the crusade against pediatric cancer.  Additional programs provide hope and support for children and families fighting childhood cancer. Our mission is to work relentlessly for the day when all children are living cancer free. For more information, visit wokc.org.


Media contact:
Ashlie Seabolt