1980s – Incorporated a non-profit organization intending to support novel groundbreaking pediatric cancer research.
1983 – The first major project funded focused on Acute Lymphoblastic Leukemia (ALL), the most common disease killer of children under 18. Paved the way for Children’s Medical Center Dallas to have worldwide prominence.
1985 – Launched the annual Tom Thumb Run for the Children at Oktoberfest in Addison. 34 years later it is still running!!
1987 – Launched the Ambassador Program, which provides fun events for children with cancer, their siblings, and parents.
1988 – Funded a research project at Children’s Medical Center Dallas (Children’s Dallas) on the long-term follow-up of the child cured of cancer that helped inspire and launch the “After Cancer Experience” program at Children’s Dallas, one of the first programs ever offered globally on the continuum of follow-up care to monitor the late effects of cancer and its treatment on the child cured of cancer.
1998 – The organization was renamed to Wipe Out Kids’ Cancer (WOKC).
2000s – Funded research in bone tumors, leukemia, and neuroblastoma.
2003 – Funded the Visiting Professor Endowment Fund at Children’s for hematology/oncology and hosted the first WOKC Golf Classic.
2004 – Texas Ranger Michael Young and wife Cristina supported WOKC programs for children with cancer. WOKC committed to 5-year funding of Spanish translator for Children’s Center for Cancer and Blood Disorders.
2007 – Constructed the D Tower playroom on the oncology floor for the Center for Cancer and Blood Disorders for Children’s Health.
2008 – Launched the Buddy Bag Program, a rolling suitcase filled with comfort and hygiene items delivered to children on their first day of admission to the hospital for cancer diagnosis. The Buddy Bag Program is a WOKC signature program.
2010 – Jersey Mike’s Day of Giving – adopted it as its corporate philanthropy nationally.
2010 – Funded 5-hospital collaboration study “Metabolic Syndrome in Childhood Brain Tumor Survivors Relapse Study on Medulloblastoma” between Cook Children’s (Fort Worth), Children’s Medical Central (Dallas), MD Anderson (Houston), TX Children’s (Houston), Children’s Hospital (Ok City) resulted in Cook Children’s CPRIT Grant of $1.9 million and participation in the joint trial with St. Jude’s (Memphis).
2014 – Expanded the Ambassador program to Cook Children’s; expanded the Buddy Bag Program to Medical City.
2015 – Provided seed funding of $135,000 to Dr. Michael Hogarty at the Children’s Hospital of Philadelphia (CHOP), for the study “Mechanisms of Polyaminins Depletion Anti-Tumor Activity in Neuroblastoma” producing additional NIH funding of $1.5 million (2018).
2016 – Expanded the Ambassador Program to Medical City Children’s Dallas.
2018 – Luke Laufenberg became the Run Marshall for the 33rd Run for the Children at Oktoberfest; Luke valiantly fought Burkitt’s Leukemia until earning his Angel Wings in August 2019.
2019 – Contributed to the largest pediatric Acute Myeloid Leukemia (TpAML) genetic study (Whole Genome Sequencing) in the U.S. by supporting a computational biologist to analyze biobank genetic information. Ambassador Program renamed the Warrior Family Program for active members, reserving Ambassador status for those that have graduated from the program. WOKC expanded corporate supporters to include the Texas Roughriders, Cleburne Railroaders, and Dallas Rattlers along with Texas Legends.
2020 – 40th Anniversary (1980 – 2020) of Wipe Out Kids’ Cancer (deferred to 2021 due to COVID)
Meet the Founder
Cindy Brinker Simmons graduated from the University of Virginia in 1979 with a bachelor of arts in communications and Spanish. Upon returning to Dallas after her graduation, Ms. Brinker Simmons began her distinguished career in public relations. She founded Brinker Communications and, in 2004, merged her company with Levenson Public Relations to form Levenson & Brinker Public Relations, a full-service strategic communications company. She served as president of the newly merged agency that specialized in image development, branding and events management in the retail, hospitality, medical, and non-profit sectors. In 2012, Ms. Brinker Simmons retired to pursue writing and is currently working on her second book. She also has served on numerous boards subsequent to her retirement.
Coinciding with commencing her professional career, in 1980 Ms. Brinker Simmons established Wipe Out Kids’ Cancer (WOKC), one of Dallas’ largest pediatric cancer non-profit organizations. WOKC funds meritorious childhood oncology research projects nationwide and has multiple programs designed to help and encourage young cancer patients and their families. Ms. Brinker Simmons established WOKC in memory of her mother, the late great tennis champion Maureen “Little Mo” Connolly Brinker, who died of cancer in 1969 at the age of 34.
Ms. Brinker Simmons is president of the Maureen Connolly Brinker Tennis Foundation (MCB), one of the most respected junior tennis organizations worldwide. MCB furthers tennis development for elite and talented players, ages 8-12, through its national and international tournaments. MCB has also created innovative initiatives for its young competitors that promote good sportsmanship, fair play and strong moral character.
In 2008, Ms. Brinker Simmons was appointed by Texas Speaker Tom Craddick to the Oversight Committee of the Cancer Prevention and Research Institute of Texas (CPRIT), a state agency designed to fund groundbreaking cancer grants and to bring top cancer specialists to the state. In 2007, Texas voters overwhelmingly approved a constitutional amendment establishing CPRIT, which authorized the state to issue $3 billion in general obligation bonds over 10 years to fund innovative cancer research as well as prevention programs and services throughout the state. Ms. Brinker Simmons completed her three-year term on CPRIT’s Oversight Committee, serving as its secretary, to establish and manage the operations, policies and staff of the Institute.
Ms. Brinker Simmons has devoted herself to philanthropic concerns. She currently serves on the boards of Dallas Theological Seminary and East-West Ministries International. She also serves on the board of the Virginia Athletics Foundation at the University of Virginia. Her past board participation has been on the International Tennis Hall of Fame, the Greater Dallas Metroplex Salvation Army, Fellowship of Christian Athletes (Dallas Chapter), Children’s Health (formerly Children’s Medical Center Dallas), North Texas Food Bank, The Covenant School, and Dallas Christian Leadership.
Throughout the years, Ms. Brinker Simmons has received many distinguished awards including, but not limited to, State of Texas “Governor’s Lifetime Volunteer Achievement Award,” “Dallas Mother of the Year,” the “Roaring Lambs“ ministry award as a woman of great faith, the “Children’s Hope Award” from Orphan Outreach, and the Dallas Tennis Association Lifetime Achievement Award.
Ms. Brinker Simmons is the author of the popular book, LITTLE MO’s LEGACY: A Mother’s Lessons, A Daughter’s Story. The book chronicles the lessons her late mother taught her in life and in death.
Ms. Brinker Simmons has one son, William. Her husband, Robert L. Simmons, Jr., passed away in 2005 after a valiant three-year battle with cancer.
The WOKC Team
Aashik volunteered for Wipe Out Kids’ Cancer for 15 months, serving as Vice-Chairman of the Board and Chairman of the WOKC Strategic Planning Committee developing new spokes of revenue generation. Aashik has been CEO since August and is very excited about WOKC becoming a long-term leader helping children with cancer.
Outside of work Aashik is an avid golfer, participates in Toastmasters, and works with both children and adults in their professional development, including public speaking, interviewing skills, and academic improvement.
Aashik has been married for 18 years and has three teenage boys.
Ann is an avid sports fan and is passionate about serving her community. She enjoys travel, cooking, swimming, and anything outdoors. Her greatest joy is her extended family and her three grown children Phillip, and his wife Erin, Sara, Peter, and brand- new granddaughter, Rosie.
Emily previously interned for various businesses and nonprofits during her time at SMU. She is a very active alumni of SMU and loves to attend the football games. She is thrilled to join Wipe Out Kids' Cancer in the Marketing and Operations Coordinator role.
Ret. PR Principal & Partner, Author
Allie Beth Allman & Associates
US Capital Advisors
WBS Investment Partners
HEAD/Penn Racquet Sports
Lashley Health Systems
Community Volunteer & Photographer
Anne C. & Joseph A. Slicker Foundation
The purpose of the Guild is to provide financial and voluntary support to WOKC and its relentless mission to eradicate pediatric cancer. Guild members will participate in contributing, networking, serving, and advocating for this cause. The Guild will have annual events open to members and guests that will raise awareness and funding to celebrate the day when children are living without the threat of cancer. Please join us to combat this scourge of a disease that affects 43 children each day in the United States. Cancer is the #1 cause of death by disease in children.
Membership to The Guild is for 12 months, beginning the month of registration.
Please join us! May our collective efforts bring us one step closer to happier and healthier children.