A national movement was started when Wipe Out Kids’ Cancer (WOKC) and Jersey Mike’s joined forces in 2010, pioneering a unique fundraiser in the hospitality sector.
Jersey Mike’s DFW franchisees, spearheaded by Dalton Stewart, partnered with WOKC 12 years ago and created the first Day of Giving. Launched in the DFW Metroplex, the event garnered national attention. Peter Cancro, Jersey Mike’s dynamic CEO, was so impressed with the success of the inaugural Day of Giving in DFW, he adopted the concept nationwide.
Here is a look back at the first ever Day of Giving featuring Dalton & Cindy from 2010!!
In 2011, the Jersey Mike’s National Day of Giving began and continues to extend their generosity to many deserving organizations!
The campaign now supports over 200 local charities across the United States, raising $15 million in 2021.
WOKC is grateful for its strong and prosperous relationship with Jersey Mike’s, Dalton Stewart, and the Jersey Mike’s local DFW franchisees. WOKC has been so honored with Jersey Mike’s continued support of its pediatric cancer mission through the Day of Giving and its sponsorship of other WOKC events. Jersey Mike’s is a valued member of WOKC’s family.
10th Annual Day of Giving in 2021
In 2021, North Texans answered the call to “Eat a sub, help Wipe Out Kids’ Cancer”
(WOKC) with a record-breaking $745,250 in donations raised for the Dallas-based charity through the 10th
annual Jersey Mike’s Subs Month of Giving / Day of Giving campaign in March. The majority of the funds were
raised with the Day of Giving on March 31 when all 56 DFW-area Jersey Mike’s generously donated 100% of
sales – not just the profits – to WOKC. In addition, Jersey Mike’s Franchise Systems matched DFW’s donations,
bringing this year’s total to nearly three-quarters of a million dollars.
“It’s incredible to present this record-breaking donation in celebration of our longstanding partnership,
knowing that it will truly make a difference in the lives of children with cancer and their families,” said Dalton
Stewart, Jersey Mike’s North Texas area director, and franchisee. “The results are even more meaningful this
year since the Day of Giving festivities were canceled last year due to the pandemic. Thank you, North Texas,
for joining Jersey Mike’s in March to help Wipe Out Kids’ Cancer!”
This year’s national Jersey Mike’s Month of Giving raised $15 million for charities across the country, including
the $745,250 for WOKC. The campaign got its start in 2010, through a partnership with Jersey Mike’s and
WOKC in Dallas. Now supporting local charities nationwide since 2011, Jersey Mike’s Month of Giving has
raised more than $47 million for worthy causes over the years.
“We are profoundly grateful to Jersey Mike’s, their franchisees, and their customers for their continued
partnership and dedicated commitment to our mission” said WOKC founder Cindy Brinker Simmons. “This
year’s remarkable Jersey Mike’s donation far exceeded our expectations and will help fund innovative, novel
pediatric cancer research as well as WOKC’s social engagement programs that provide our courageous young
heroes and their families with hope and encouragement throughout their cancer journey.”
Added Aashik Khakoo, WOKC CEO, “I loved working with the Jersey Mike’s team on the Day of Giving because
they were all so passionate about the campaign and supporting our cause. One store manager told me that
this was their Super Bowl. It certainly showed, as there was such enthusiasm with many stores reaching record
sales for the day. We at Wipe Out Kids’ Cancer are so fortunate to be a part of the Jersey Mike’s family.”
WOKC also extends its appreciation to local businesses and groups like the Dallas Magnolias, who supported Day
of Giving with group catering and to-go orders, with many Jersey Mike’s meals donated to area hospitals, fire
and police stations, schools, homeless shelters, and pet rescue shelters.
The organization gives special thanks to WOKC board member Chris Rich and fellow “Reba” star Melissa Peterman,
who helped to raise awareness with PSAs for this year’s DFW fundraiser.